The Philadelphia Orchestra Names Ashley Berke Vice President of Communications
(Philadelphia, June 29, 2017)—The Philadelphia Orchestra has announced that Ashley Berke will join the Orchestra as vice president of communications effective July 24, 2017. Berke comes to The Philadelphia Orchestra after many years of training as a classical musician as well as varied high-level experience in communications with the University of Pennsylvania School of Veterinary Medicine and the National Constitution Center.
“Ashley Berke brings abundant enthusiasm for contributing to the success of the Orchestra, musical passion, and dedication,” said President and CEO Allison Vulgamore. “These qualities ensure that she will not only do well as a member of our leadership team, but will augment the skills of the supremely gifted team we have assembled. We look forward to incorporating her into the fabric of The Philadelphia Orchestra and making her expertise a part of the Orchestra’s forward movement into a bright future.”
“When I met with her, I was immediately impressed by her knowledge and love of music, as well as by her expertise in public relations,” added Music Director Yannick Nézet-Séguin. “I look forward to seeing the new ideas she brings to the orchestra field.”
“It is an honor to join The Philadelphia Orchestra, one of the world’s finest cultural treasures, during this exciting time of growth and innovation, with Yannick Nézet-Séguin at the musical helm,” said Berke. “As I was a serious classical music student for many years, I am delighted to combine my passion for music with my experience in communications to share the Orchestra’s many stories. To help further the Orchestra’s commitment to community and enduring excellence on a global scale is the opportunity of a lifetime.”
“Ashley Berke brings to The Philadelphia Orchestra the knowledge, depth of public relations experience, and commitment of a true communicator,” said Executive Vice President for Institutional Advancement Matthew Loden. “Her experience outside the orchestra field allows for new ideas and inventive initiatives.”
As vice president of communications for The Philadelphia Orchestra, Berke will be responsible for planning and implementing a comprehensive communications plan encompassing all facets of the storied institution, including all concerts whether at home or on tour; all facets of HEAR—the Orchestra’s portfolio of community initiatives including Health, Education, Accessibility, and Research; and the vast array of other promotional needs of the institution. These include media ventures, development initiatives, audience development programs, and new forays into global partnerships.
In the course of her time at the University of Pennsylvania School of Veterinary Medicine, Berke secured and helped to create a six-episode documentary series about the School for Discovery Communications’ “Animal Planet” and worked to bring national and international attention to the role of veterinarians in animal, human, and environmental health through expert commentary, timely resources, and strategic collaborations with partners in healthcare and science.
Prior to her time with the University of Pennsylvania School of Veterinary Medicine, Berke spent eight years at the National Constitution Center (NCC), most recently serving as director of public relations. There her primary accomplishments included leading media relations on behalf of the NCC for the 2008 presidential primary debate, which attracted more than 600 media from across the nation and around the globe, and establishing distribution partnerships with Channel One News, Scholastic, and Discovery Education to share the NCC’s educational initiatives with national audiences. A serious classical piano student since the age of two, Berke’s education at Cornell University, while centering on communications, also included a concentration in music.
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